One of the best ways to really connect with target consumers is to follow the lead of the Rag & Bone SS11 campaign and enter their world. Lensed by Terry Richardson, these playful pin-up advertisements are meant to blend in with the flyers and posters stapled to posts within university campuses.
Turning models into college girls, the casual Rag & Bone SS11 campaign captures these gorgeous women as if they were totally ordinary, taking pictures of themselves shaving their legs. The clever guerilla marketing scheme provides tear-off contact details, giving instructions on where one can acquire the pictured apparel -- but unfortunately not how to connect with Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova or Edita Vilkeviciute.
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