The Rag & Bone SS11 Campaign Invites Contact with Models

By: Amelia Roblin - Published: Jan 31, 2011 • References: rag-bone & fashionising
One of the best ways to really connect with target consumers is to follow the lead of the Rag & Bone SS11 campaign and enter their world. Lensed by Terry Richardson, these playful pin-up advertisements are meant to blend in with the flyers and posters stapled to posts within university campuses.

Turning models into college girls, the casual Rag & Bone SS11 campaign captures these gorgeous women as if they were totally ordinary, taking pictures of themselves shaving their legs. The clever guerilla marketing scheme provides tear-off contact details, giving instructions on where one can acquire the pictured apparel -- but unfortunately not how to connect with Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova or Edita Vilkeviciute. Stats for Bulletin Board Bombshell Ads Trending: Older & Average
Research: 12,378 clicks in 277 w
Interest: 4 minutes
Concept: Rag Bone Ss11 Campaign
Related: 95 examples / 73 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: luxury leisure lookbooks, youthful seaside photography, and delicate spanish lookbooks.