The Radio Kiss FM ad campaign is funny and clever take on the classic rock gods and their method of musical distribution during their time of melodic glory.
The advertising agency Lua Branca has taken the old cassette tapes and styled them as legendary rock legends from Kiss (which also happens to be the name of the radio station), like Gene Simmons, Paul Stanely and Peter Criss.
The slogan then reads, "The radio station that surprises you with the all-time classics."
Well, listening to Kiss is always a nice surprise, so this ad campaign gets two thumbs from me!
Stats for Cassette Rock Gods
Trending: Older & Mild
Research: 3,814 clicks in 317 w
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Concept: Radio Kiss Fm Ad Campaign
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Segment: Males, 12-55
Comparison Set: 17 similar articles, including: really odd memorabilia, kiss kasket, and killer kiss kicks.