The Radio Kiss FM Ad Campaign Brings Tapes to Life

By: Luisa Amanda Gomes - Published: Apr 27, 2010 • References: adsoftheworld & advertlover
The Radio Kiss FM ad campaign is funny and clever take on the classic rock gods and their method of musical distribution during their time of melodic glory.

The advertising agency Lua Branca has taken the old cassette tapes and styled them as legendary rock legends from Kiss (which also happens to be the name of the radio station), like Gene Simmons, Paul Stanely and Peter Criss.

The slogan then reads, "The radio station that surprises you with the all-time classics."

Well, listening to Kiss is always a nice surprise, so this ad campaign gets two thumbs from me! Stats for Cassette Rock Gods Trending: Older & Mild
Research: 3,814 clicks in 317 w
Interest: 4 minutes
Concept: Radio Kiss Fm Ad Campaign
Related: 47 examples / 36 photos
Segment: Males, 12-55
Comparison Set: 17 similar articles, including: really odd memorabilia, kiss kasket, and killer kiss kicks.