This Ad for the Samsung 'Radiant 360' Shows a Man Living in the Sweet Spot

By: Christopher Magsambol - Nov 16, 2015
References: vimeo & adweek
Samsung's ad spot for its new 'Radiant 360' speaker tells the story of Edwin Balldinger, who seemed to be having the luckiest day of his life. The fantastical commercial sees Balldinger experiencing magical things, like creating immaculate food art by accident and shooting perfect games of golf. The narrator goes on to say that Balldinger was "living in the sweet spot." As everything mysteriously goes his way on this particular day, he comes home to a new Samsung Radiant 360, which seems to be the cherry on top, prompting a spontaneous party.

The fantastical tone of the ad follows in the footsteps of many exaggerated commercials that have been recently released. The ad has an eccentric style, weaving together humor and an odd dreamlike optimism, which gives the spot a charming feel.