Radar Golf - Affordable Golf Ball Tracking System

RadarGolf has laucnhed a “Ball Positioning System” which enables golfers to track their golf balls with and LCD gizmo.  Save your golf balls, reduce your frustration, reduce your penalty strokes.  I would have always expected golf ball positioning to be the next big thing, but would have expected the price to be much higher.  The system is $250, and a dozen balls are just $40. 

More on how it works from Radar Golf:
BPS technology uses advanced electronics to enable the handheld to transmit a specific radio frequency (RF) signal. When this signal reaches a RadarGolfBall, the ball returns a separate specific RF signal. The handheld receiver is tuned to “listen”for the signal from the ball. An LCD provides visual feedback and an audio tone allows you to hone in on your lost ball. You will receive stronger feedback as you get closer to your ball.