The 'Racepresso' Coffee Machine is for Speed Demons

By: Vittoria Natarelli - Published:   Updated: Jun 22 2011 • References: yankodesign
The Racepresso coffee machine is for the Ferrari lover who is also a regular espresso drinker.

The designer of this incredible coffee machine is Ilgar Rustamov who is all about the details. The helmet's plastic visor opens up to reveal a beautiful retro-styled interior and an area where coffee is dispensed. The Racepresso coffee machine is perfect if you like coffee just as much as your Ferrari.

Implications - The number of products on the market these days is astronomical and it becomes difficult for consumers to choose between the many available options. Companies should consider how to take mainstream, household commodities and make slight changes that will surprise and delight viewers. This will make companies stand out in a competitive market.

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Concept: Racepresso Coffee Machine
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Segment: Males, 18-35
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