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Quiet Motion Invites People to Seek Peace on Pivoting Platforms

By: Amelia Roblin - Published: • References: bouroullec & dezeen
Quiet Motion presents itself as a merry-go-round that would most appeal to contemplative adults. It displays in the Via dei Cavalieri del Santo Sepolcro 3, in Milan. The installation comprises a cluster of round platforms that layer up to smaller circles that swivel slowly. These are capped with round shelters and are minimally enclosed by blue blinds that dangle from the upper perimeter.

Designed by Ronan and Erwan Bouroullec, this setup was sponsored by BMW as part of their initiative to promote electric vehicles. The company wished to emphasize this notions of smooth movement and near silence that you experience when you drive an EV. The materials used in Quiet Motion include leather and cork, marrying the textures that you'll find in domestic and automotive interiors. Stats for Calming Carousel Installations Trending: Older & Warm
Traction: 3,757 clicks in 84 w
Interest: 2 minutes
Concept: Quiet Motion
Related: 57 examples / 44 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: redesigning the merry-go-round for the twenty first century, adult circus rides, and ghostly carousel photography.