Many consumers have seen QR code campaigns, but the most cutting edge way to gain attention through this method of marketing can be seen with the Betfair Mobile Bromley campaign. The agency behind this stunt used the heads of football players from Bromley FC team and shaved QR codes into their hair. It's unsure whether or not these were scannable, but either way the idea certainly catches one's attention.
Tim Warmels is the Director of Trend Hunter PRO, and offers helpful insight to the business world in this Trend Hunter interview. He also dives into what inspires him every day, much of which he attributes to Toronto and the city's unique neighborhoods. Tim is also inspired by Natalie Portman and her appreciation of all things weird.
QR Code Campaigns
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Trend Hunter Director Tim Warmels Uses a Soccer Match to Explain Scan Branding
By: Jamie Danielle Munro - Published: Oct 11, 2012 • References: youtube