Playful Hipster Fashion
The fabrics are designed and produced by QooQoo Fashion and the company is run by a graphic designer. Located in Latvia, the etsy shop seems to have gained some inspiration from the vibrant culture. QooQoo Fashion features a bevy of leggings and fun dresses that will make getting ready feel like playing dress up again.
Take a look at the pieces offered from QooQoo Fashion and have some fun with your clothes again.
Implications - Consumers are no longer trying to blend in with the rest of the crowd. Customers are looking to differentiate themselves with bolder designs. Coming out with more vibrant styles could help a company trying to increase its revenue.