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It is not everyday that a person has a successful business idea epiphany, so the Pymes Magazine campaign steps in with some helpful hints, one of which is used for its tag line. It reads, “Being an entrepreneur is to see a business where nobody saw it before.” This statement is illustrated through strange pairings including a visually impaired individual with a dog and grapes with feet. They may be natural occurrences now, but the initial connection must have mystified many.

The Pymes Magazine campaign was conceived and executed by ADN Comunicación, an ad agency based in Buenos Aires, Argentina. Creatve director Cristobal Oviedo headed the project with the help of art director Gastón Gandara, copy writer Santiago Ibarra and illustrator Ezequiel Volpato.