'Pure Salmon' Aims to Lessen the Environmental Impact of Eating Fish
Michael Hemsworth — January 30, 2019 — Eco
References: pure-salmon & foodbev
Overfishing is continuing to put increased pressure on our aquatic ecosystems which could be doing irreversible damage, so startup 'Pure Salmon' aims to change our fishing and farming capabilities for less environmental impact.
The company has come forward with a focus on sustainability and a locally sourced mindset to farm salmon in a way that doesn't affect the environment as badly as traditional fishing or fish farming. The salmon raised by the brand are reported to not only be a more sustainable option, but will also be free from pesticides, chemicals, mercury, antibiotics, pollutants and even microplastics.
'Pure Salmon' was explained by Chairman and Founder of 8F Asset Management, Stephane Farouze, who said, "We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. Pure salmon is not only healthy and delicious, it is an excellent choice in a resource-strained world, where producing sustainable food without further damaging our oceans is paramount."
The company has come forward with a focus on sustainability and a locally sourced mindset to farm salmon in a way that doesn't affect the environment as badly as traditional fishing or fish farming. The salmon raised by the brand are reported to not only be a more sustainable option, but will also be free from pesticides, chemicals, mercury, antibiotics, pollutants and even microplastics.
'Pure Salmon' was explained by Chairman and Founder of 8F Asset Management, Stephane Farouze, who said, "We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. Pure salmon is not only healthy and delicious, it is an excellent choice in a resource-strained world, where producing sustainable food without further damaging our oceans is paramount."
Trend Themes
1. Sustainable Aquaculture - 'Pure Salmon' is leading the way in sustainable salmon farming, offering a more environmentally friendly alternative to traditional fishing and fish farming.
2. Locally Sourced Food - 'Pure Salmon' prioritizes locally sourced salmon, reducing the carbon footprint associated with long-distance transportation.
3. Chemical-free Fish - 'Pure Salmon' guarantees its salmon is free from pesticides, chemicals, mercury, antibiotics, pollutants, and microplastics, addressing consumer concerns about food safety and quality.
Industry Implications
1. Aquaculture - The aquaculture industry can adopt the sustainable practices established by 'Pure Salmon' to minimize environmental impact and maintain the long-term viability of fish farming.
2. Food Distribution - The food distribution industry can explore opportunities to support and promote locally sourced food like 'Pure Salmon,' aiming to reduce transportation emissions and support local economies.
3. Consumer Goods - Consumer goods companies can capitalize on the demand for chemical-free and sustainable food by partnering with brands like 'Pure Salmon' to offer healthier and eco-friendly products to consumers.
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