The Pure Gold 12x12 Foot Blanket is Perfect for Summer Fun
Grace Mahas — August 28, 2020 — Marketing
References: shopbeergear
In celebration of summer and the refreshing Michelob ULTRA Pure Gold beer, the calorie-conscious beer brand launched an epic new product — the Pure Gold 12x12 foot blanket. This social distancing-friendly blanket ensures that up to four friends can meet on the blanket while still maintaining the recommended 6-foot distance. It features the bespoke brand colors of the beer company: white and gold.
Since the limited edition blanket is so popular, Michelob ULTRA Pure Gold is helping some lucky fans score their hands on the 12x12 foot blanket with a social media contest. To enter, follow @MichelobULTRA on twitter and retweet or comment where you'd use the blanket. Otherwise, the branded blanket is available to purchase online for $99.00 USD.
Image Credit: Michelob ULTRA Pure Gold
Since the limited edition blanket is so popular, Michelob ULTRA Pure Gold is helping some lucky fans score their hands on the 12x12 foot blanket with a social media contest. To enter, follow @MichelobULTRA on twitter and retweet or comment where you'd use the blanket. Otherwise, the branded blanket is available to purchase online for $99.00 USD.
Image Credit: Michelob ULTRA Pure Gold
Trend Themes
1. Calorie-conscious Beverage Brands - Opportunity to create innovative products or collaborations that cater to health-conscious consumers.
2. Social Distancing-friendly Products - Potential for creating unique and practical items that promote safe social interaction.
3. Limited Edition Merchandising - Chance to capitalize on consumer demand for exclusive and collectible branded items.
Industry Implications
1. Beverage - Innovations in packaging, flavors, and branding to cater to health-conscious consumers.
2. Consumer Goods - Opportunities for creating innovative products that encourage safe social interaction and adhere to social distancing guidelines.
3. Merchandising - Potential for creating limited edition branded items to cater to collectors and fans.
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