The Pumpkin Spice Original Filled Doughnut is a New Fall Creation
Laura McQuarrie — September 3, 2019 — Lifestyle
References: krispykreme & brandeating
As well as being able to look forward to the return of the favorite Pumpkin Spice Original Glazed Doughnut from Krispy Kreme this fall, fans can appreciate an all-new creation called the Pumpkin Spice Original Filled Doughnut for a limited time. Earlier this year, Krispy Kreme introduced a filled version of its classic treat and ever since, has been introducing fun new flavors and textures for fans to enjoy.
The Pumpkin Spice Original Filled Doughnut is filled with cheesecake Kreme and wrapped in a pumpkin spiced dough. To acknowledge that there are many pumpkin spice products launching for autumn, Krispy Kreme is inviting people to bring in "a disappointing Pumpkin Spice product" and trade it for a free treat.
The Pumpkin Spice Original Filled Doughnut is filled with cheesecake Kreme and wrapped in a pumpkin spiced dough. To acknowledge that there are many pumpkin spice products launching for autumn, Krispy Kreme is inviting people to bring in "a disappointing Pumpkin Spice product" and trade it for a free treat.
Trend Themes
1. Pumpkin Spice Food Mashups - Opportunity for food companies to create unique pumpkin spice combinations for the fall season.
2. Filled Doughnut Craze - Innovation opportunity for bakeries to create their own versions of filled doughnuts in various flavors and textures.
3. Food Disappointment Redemption - Opportunity for food brands to offer redemption programs for dissatisfied customers.
Industry Implications
1. Food and Beverage - Innovation opportunity for food and beverage companies to develop new pumpkin spice products and redemption programs.
2. Bakery - Opportunity for bakeries to capitalize on the filled doughnut craze and create unique flavors of their own.
3. Retail - Opportunity for retailers to offer redemption programs and incentives for customers who purchase dissatisfying products.
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