Superstar

Alexander McQueen Developed Ultra Luxurious Editions of the PUMA King

By: Laura McQuarrie - Published: May 13, 2014 • References: brand.puma and luxuo
Ahead of the 2014 World Cup, Alexander McQueen teamed up with PUMA to develop two very stylish adaptations of the PUMA King. The sports shoe style is one that has been around since 1968 and this collaboration celebrates evolution, tradition and technology.

One version of the PUMA King is made in a brown leather, while the other has a more striking golden fish scale texture and pattern. These handcrafted designer shoes were made in extremely small quantities and PUMA will be gifting the special editing Kings to friends, family and athletes to celebrate this year's FIFA World Cup games in Brazil. The backs of the soccer cleats proudly show off their edition numbers—only 70 of the brown leather pairs and 30 of the gold fish skin shoes will be produced.