Cara Delevingne is the Focus of a Puma Campaign Dubbed 'DO YOU'

By: Riley von Niessen - Sep 21, 2016
References: ca.puma & highsnobiety
Known for her spunky and confident attitude, Cara Delevingne is a flawless muse for the 'DO YOU' Puma campaign.

Intended to promote a sense of feminine power, the images released by the brand depict the model in fighter-like poses that help to instill this theme. In one image she stands wide-legged with a huge bubble of gum protruding from her mouth, whereas in other examples she's lounging in a diner with a table full of food or punching the air with her impressive muscles.

Cara Delevingne explained the Puma campaign by saying "To DO YOU is to take ownership of yourself and finding the power within that ownership -- it’s a very powerful statement" and "It’s about accepting who you are, no matter your faults. DO YOU is about finding your truth and sticking to it. I think it’s so special because it means something."