Mars' Sensual Campaign for ‘Fling,' a Candy Bar for Women

By: Vincent Salera - Published: Mar 29, 2009 • References: adage
The last time Mars launched a new candy bar was 20 years ago with the very popular Twix bar. As of next week, Fling, a low-calorie chocolate bar aimed at women, will hit the store shelves.

The Fling commercial takes place inside a unisex dressing room. In the ad, a woman appears to enter one stall occupied by a man. As they both begin to get undressed, we get the impression that they are about to, well, you know...

The camera then pans over the top of the fitting rooms to reveal two separate dressing rooms. The man struggles with his clothes, while the woman continues to enjoy her Fling candy bar. Stats for Provocative Chocolate Ads Trending: Older & Mild
Research: 7,225 clicks in 374 w
Interest: 4 minutes
Concept: Provocative Chocolate Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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