The Colgate Protex Balance Antibacterial Soap Campaign is Fit for the Family

By: Meghan Young - Published: Sep 18, 2012 • References: yr & ibelieveinadv
The Colgate Protex Balance Antibacterial Soap ad campaign may seem clean and innocent at first, until the fine print is read. The hands starring in each image belong to individuals who happen to work in disease-ridden occupations. Hannes Fourie is a fishmonger while Mark Wilson is a plumber and Dr Linda Davidson is an Infectious Disease Specialist. No matter how clean they think their hands are, unless they use this soap, they are probably still dirty.

Conceived and executed by the Young and Rubicam ad agency located in South Africa, the Colgate Protex Balance Antibacterial Soap ad campaign is based on common actions that can lead to dire consequences. It was art directed by Ismaeel Chetty. Stats for Infectious Hand Ads Trending: Older & Mild
Research: 2,946 clicks in 191 w
Interest: 1.7 minutes
Concept: Protex Balance Antibacterial Soap
Related: 46 examples / 35 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: iconic innovation illustrations, warped face ads, and food-shaped animal ads.