The World Can Seem Like a Scary Place without Proper Vision

By: Gil Haddi - Published: Aug 12, 2013 • References: & ibelieveinadv
In this ad campaign, Optika Arena demonstrates that proper vision can make all the difference in the world when it comes to how we perceive our surroundings.

Not only can everything seem gloomy, dark and depressing when the quality of visuals are all off, but everything seems that much more frightening with dangers lurking in every corner no matter where you go. With the right glasses, all of a sudden everything seems brighter and full of life, taking away the dark shadows and replacing them with sunshine and comfort.

Watching everything from television with the family to girls playing volleyball on the beach is much more enjoyable with proper vision. As the Optika Arena motto states, "welcome to the bright side." Stats for Sunny Sight Spectacle Ads Trending: Older & Chilly
Research: 568 clicks in 144 w
Interest: 0.8 minutes
Concept: Proper Vision
Related: 86 examples / 66 photos
Segment: Neutral, 18-55+
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