This Projected Window Display is Created for German Auto Brand BMW

By: Jana Pijak - May 6, 2015
References: vimeo & thebwd
This projected window display for BMW was created by the kbs+ design team and is inspired by the near future. The car display was digitally enhanced and featured large projections of moving i3 and i8 models.

As passing cars drove by the window, it's images moved, responding to the hustle and bustle of the city around them. The projected window display also stunned individuals who walked by it, giving them a peek into the future and an exclusive look at BMW's latest models.

Using digital projections and motion detectors, the window display was able to come to life before viewers' eyes. Each of the window's visitors was able to participate in a unique experience that was altered depending on the speed of moving traffic.