Cadbury’s Joy Generator Uses Facebook to Suggest Specific Treats

By: Meghan Young - Published: Jul 16, 2014 • References: facebook & psfk
For those who have always wanted to find their perfect match, the Cadbury Joy Generator is here to make profiled chocolate matches. It might not help people connect with their dream girl or boy, but this sweet treat has always been a great second runner. Perhaps profiled chocolate matches will make them feel even better about themselves and their life choices.

IN order to celebrate the brand's wide range of choices, these profiled chocolate matches introduce people to flavors that they may never have considered trying out. A clever way to market what they carry, the Cadbury Joy Generator also plays on the current social media fad of matching people to pop culture characters, celebrities and more. People love the added insight into their individual personalities. Stats for Profiled Chocolate Matches Trending: Older & Warm
Research: 1,096 clicks in 96 w
Interest: 0.6 minutes
Concept: Profiled Chocolate Matches
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: edible chocolate toys, diy creme eggs, and creamy rabbit egg cupcakes.