Potential

Product Placement In Video Games

By: Ian Cooke - Published: • References: washingtonpost and news.agendainc
Video game product placement is about to take off. Neilson suggests that the market will top off at around $75 million this year, but grow into a $1 billion market by 2010.

In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town."