The Private-Label Fashion Lines from Amazon Cater to Men, Women and Kids
Katherine Pendrill — February 24, 2016 — Fashion
References: fastcompany
Amazon recently released several private-label fashion lines for men, women and children. Although the company has not officially addressed the launch of the new collections, the lines demonstrate an increased focus on creating in-house products.
The new private-label fashion lines from Amazon consist of seven different brands, each of which is tailored to a different audience. North Eleven, Society New York, Lark & Roe and James & Erin are all geared towards women, while Franklin & Freeman and Franklin Tailored cater to men. There is also a children's line called Scout + Ro. Each line ranks higher on Amazon's search result, indicating that the company is likely hoping its in-house brands will attract consumers who are already using the site.
The new private-label fashion lines from Amazon consist of seven different brands, each of which is tailored to a different audience. North Eleven, Society New York, Lark & Roe and James & Erin are all geared towards women, while Franklin & Freeman and Franklin Tailored cater to men. There is also a children's line called Scout + Ro. Each line ranks higher on Amazon's search result, indicating that the company is likely hoping its in-house brands will attract consumers who are already using the site.
Trend Themes
1. Private-label Fashion Lines - Opportunity for brands to create their own in-house fashion lines and cater to specific audiences.
2. Increased Focus on In-house Products - Companies are prioritizing the development and promotion of their own brands and products.
3. Optimized Search Results - Improving search result rankings to attract more customers to in-house brands and increase sales.
Industry Implications
1. Ecommerce - eCommerce companies can invest in creating private-label fashion lines to offer unique products and increase customer loyalty.
2. Fashion - Fashion brands can explore the growth potential of in-house collections and tap into different consumer segments.
3. Retail - Retailers can optimize search algorithms and ranking strategies to promote their own brands and compete with third-party sellers.
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