Macy's State of Day Private Label Apparel is Comfortable
Michael Hemsworth — February 8, 2024 — Fashion
References: macys & storebrands
The Macy's State of Day private label apparel is a new collection of fashions from the retailer designed with comfort at home in mind to provide consumers with a number of styles to choose from. The fashion line includes pajama sets and separates alongside bras, bralettes, underwear, nightgowns, rest wear and sleep shirts all crafted with coziness in mind. The garments are all crafted with a series of soft, luxurious fabrics that are still easy to clean and come in a full range of sizes from XS up to 4X.
Senior Vice President, Private Brands Emily Erusha-Hilleque spoke on the Macy's State of Day private label apparel saying, "We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman. State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands.”
Senior Vice President, Private Brands Emily Erusha-Hilleque spoke on the Macy's State of Day private label apparel saying, "We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman. State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands.”
Trend Themes
1. Comfortable Home Fashion - The Macy's State of Day private label apparel offers comfortable and stylish options for modern women to wear at home.
2. Luxurious Cozy Fabrics - The fashion line includes garments made from soft and luxurious fabrics, providing consumers with a comfortable and cozy experience.
3. Inclusive Sizing - The Macy's State of Day collection caters to a wide range of sizes, offering options from XS up to 4X for a more inclusive shopping experience.
Industry Implications
1. Retail Apparel - The Macy's State of Day private label apparel brings innovation to the retail apparel industry by focusing on creating comfortable and fashionable home fashion options.
2. Intimate Apparel - The collection of bras, bralettes, and underwear in the Macy's State of Day line disrupts the intimate apparel industry by prioritizing comfort and style for the modern woman.
3. Sleepwear - The Macy's State of Day sleepwear collection introduces disruptive innovation by offering a range of comfortable and versatile options designed specifically for rest and sleep.
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