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Youth as Wild Animals Edit
Wrangler "We Are Animals" Ads

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Youth as Wild Animals
Wrangler
Youth as Wild Animals - Wrangler
Youth as Wild Animals - Wrangler
Youth as Wild Animals - Wrangler
Youth as Wild Animals - Wrangler
Youth as Wild Animals - Wrangler
Youth as Wild Animals - Wrangler
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Youth as Wild Animals - Wrangler
Wrangler "We Are Animals" Ads
 Published: Aug 7, 08
 Views: 23,455

The new Wrangler Jeans ad campaign “We Are Animals” is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the ‘wild,’ channeling various animals.
I saw the print ads first, and I have to say I found some of them disturbing and I couldn’t see the ‘animal’ connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like creatures of the night and I find it much less morbid.

Advertising Agency: FFL Paris, France  
Executive Creative Directors: Fred & Farid

 References:  adsoftheworld

Filed In:  commercials,  hip fashion,  marketing,  print








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FOUR WAYS TO REACT: vote, favorite, add more examples of Youth as Wild Animals or comment about Wrangler We Are Animals Ads.

Favorited by Sam A on Aug 9, 08
Favorited by stuart clarke on Feb 2, 09
Favorited by Princess Blay on Mar 7, 09

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Youth as Wild Animals