Wrangler "We Are Animals" Ads

By: Elsa Blaine - Published: • References: adsoftheworld
The new Wrangler Jeans ad campaign “We Are Animals” is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the 'wild,' channeling various animals.

I saw the print ads first, and I have to say I found some of them disturbing and I couldn't see the 'animal' connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like creatures of the night and I find it much less morbid.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid Stats for Youth as Wild Animals Trending: Older & Buzzing
Traction: 35,070 clicks in 346 w
Interest: 4 minutes
Concept: Youth As Wild Animals
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: colored powder campaigns, seniors-targeting telehealth services, and symbolic beverage branding.