Wrangler "We Are Animals" Ads

The new Wrangler Jeans ad campaign “We Are Animals” is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the ‘wild,’ channeling various animals.

I saw the print ads first, and I have to say I found some of them disturbing and I couldn’t see the ‘animal’ connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like creatures of the night and I find it much less morbid.

Advertising Agency: FFL Paris, France  
Executive Creative Directors: Fred & Farid