This Influential Infographic Defines the Principles of Persuasion

By: Alyson Wyers - Sep 3, 2014
References: entrepreneur & designtaxi
This infographic is based off a book by Dr. Robert Cialdini that examines how to influence others using principles of persuasion. The book, Influence: The Power of Persuasion, provides the majority of content displayed in the graph How to Influence and Persuade designed by UK virtual phone service Everreach and appearing in Entrepreneur Magazine. The information will come in especially handy for those in sales looking to get a 'yes' from customers.

The six principles of persuasion are reciprocity, scarcity, authority, consistency, liking and consensus. In addition to exploring the universal factors that impact the way people make decisions, the psychology-based infographic also offers statistics and examples. They also note ethics should be observed when instituting these guidelines.