Most metropolitan folks live in a world that's a far cry from the picturesque countryside Emma Summerton captures in 'Primitive Echoes' for Vogue Nippon. Melodie Dagault and Janete Friedrich are dressed in chic thigh-high Prada boots and retro lingerie curated by stylist Charlotte Stockdale for 'Primitive Echoes.'

After you check out the 'Primitive Echoes' editorial in Vogue Nippon, keep clicking for more countryside fashion features.

Implications - As North American society becomes more modernized, consumers now idealize rural and suburban areas as locations of escapism. Corporations looking for a cheap alternative to fantastical advertising can get similar results by setting campaigns within grassy locations that are outside highly populated areas and cities.