The Prialt ads tackle a serious issue with stunning imagery and emotional words. Featuring a girl who is drowning, the ads make you feel like you're struggling for breath as well.
Created by advertising agency Saatchi & Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.
Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label.
Implications - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this.
Stats for Emotionally Ethereal Campaigns
Trending: Older & Chilly
Research: 1,155 clicks in 244 w
Interest: 1.7 minutes
Concept: Prialt Ads
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: charted cinema campaigns, passionate tryst campaigns, and epic oven ads.
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