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Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter

By: Leslie Chen - Published: Aug 27, 2011 • References: saatchihealth and adsoftheworld
The Prialt ads tackle a serious issue with stunning imagery and emotional words. Featuring a girl who is drowning, the ads make you feel like you're struggling for breath as well.

Created by advertising agency Saatchi & Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.

Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label.

Implications - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this.