Emotionally Ethereal Campaigns
Created by advertising agency Saatchi & Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.
Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label.
Implications - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this.