Have you heard of pretend celebrity Brett Cohen? Wanting to walk a day in the shoes of the rich and famous, Brett Cohen hired body guards, assistants and photographers to walk around with him in Times Square in July, 2012. The result was a mob of people who were incredibly excited, even if they weren't exactly sure why.
Despite Brett Cohen not being known for anything (sorry Brett), he enticed over 300 people to stop and grab a picture with him. Not only that, folks who were interviewed just made things up about his non-existent celebrity career. You would have thought that Justin Beiber was in town.
Through this interesting and funny social experiment, pretend celebrity Brett Cohen may have found the thing that will catapult him into Internet stardom. After all, he is apparently the talk of the town -- haven't you heard?
Stats for Fake Celeb Photo-Ops
Trending: Older & Mild
Research: 907 clicks in 190 w
Interest: > 3 minutes
Concept: Pretend Celebrity Brett Cohen
Related: 92 examples / 71 photos
Segment: Neutral, 4-55+
Comparison Set: 34 similar articles, including: dino-hiding wedding pranks, crude christmas pranks, and hilarious hand-holding pranks.
Fake Celeb Photo-Ops
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