Superstar

The Preparation H Ointment Campaign is Cleverly Cheeky

By: Meghan Young - Published: Oct 26, 2011 • References: preparationh and ibelieveinadv
It can be quite awkward when talking about or simply referring to a problem in one's nether region, which is best recognized by the Preparation H Ointment ad campaign. In a rather clever and cheeky manner, it has managed to allude to this inflamed health condition without offending anyone. In fact, it probably made a few people who are currently suffering from hemorrhoids laugh instead of cry in a corner.

Conceived and executed by US-based ad agency AbbaSez, the Preparation H Ointment ad campaign represents this affliction by way of a blank book with what appears to be a strategically placed red stain in its center. Photographed by Shawn Couzens and Gary Ennis, the concept is very simple, but gets the point across loud and clear.