The Preparation H Ointment Campaign is Cleverly Cheeky

By: Meghan Young - Published: Oct 26, 2011 • References: preparationh & ibelieveinadv
It can be quite awkward when talking about or simply referring to a problem in one's nether region, which is best recognized by the Preparation H Ointment ad campaign. In a rather clever and cheeky manner, it has managed to allude to this inflamed health condition without offending anyone. In fact, it probably made a few people who are currently suffering from hemorrhoids laugh instead of cry in a corner.

Conceived and executed by US-based ad agency AbbaSez, the Preparation H Ointment ad campaign represents this affliction by way of a blank book with what appears to be a strategically placed red stain in its center. Photographed by Shawn Couzens and Gary Ennis, the concept is very simple, but gets the point across loud and clear. Stats for Allegorical Butt Ads Trending: Older & Mild
Research: 894 clicks in 240 w
Interest: 2.4 minutes
Concept: Preparation H Ointment
Related: 29 examples / 22 photos
Segment: Neutral, 18-55
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