These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion

By: Laura McQuarrie - Apr 13, 2016
References: ninesdressings & thedieline
With wine-inspired premium dressing flavors like Zinfandel Vinaigrette and Chianti Italian Vinaigrette, NINES Dressing required equally special to-go single-serve packaging. While only one of the portable cups peeks out of the packaging system, in total, there are four individual cups included.

These upscale salad dressings come in small packages that emphasize a fashion theme. This can be seen on the NINES logo, which links back to black tie attire, as well as quotes on the portable packages like: "NINES believes that good taste is always fashionable" and "Dress well."

While these single-serve salad packages are small in size, they are a perfect example of how premiumization can be achieved through a compact design and clever branding.
As well as having a visual identity that stands out, the packages also highlight the all-natural and gluten-free ingredients in all products.