Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait

By: Laura McQuarrie - Oct 3, 2014
References: eat & adsoftheworld
When you just want to watch cat videos, or watch your favorite artist's new music video, it can be pretty annoying to have to put up with a pre-roll ad on YouTube. However, this ad for the Eat sandwich shop chain has a reward for those who are patient enough to wait a few seconds.

The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a breakfast sandwich. If a user is patient enough to wait until the end of the pre-roll advertisement, they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches.