When you just want to watch cat videos, or watch your favorite artist's new music video, it can be pretty annoying to have to put up with a pre-roll ad on YouTube. However, this ad for the Eat sandwich shop chain has a reward for those who are patient enough to wait a few seconds.
The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a breakfast sandwich. If a user is patient enough to wait until the end of the pre-roll advertisement, they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches.
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