Prada Collaborates with M/M Paris For Architectural T-Shirts

By: Joanne Lam - Published: Mar 29, 2010   Updated: Aug 4 2011 • References: prada & dazeddigital
The collaboration t-shirts between Prada and M/M Paris will probably interest those who have a passion for typography.

'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing.

There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand.

Check out the alphabet above.

Implications - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of light eccentricity and street art, businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand. Stats for Couture Alphabets Trending: Older & Average
Research: 5,950 clicks in 321 w
Interest: 4 minutes
Concept: The Pradalphabet
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: fashionable schoolgirl faces, graphic artography, and online fashiontography exhibits.