Prada Collaborates with M/M Paris For Architectural T-Shirts
'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing.
There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand.
Check out the alphabet above.
Implications - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of light eccentricity and street art, businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand.Stats for Couture Alphabets Trending: Older & Average
Traction: 5,758 clicks in 238 w
Interest: 4 minutes Concept: The Pradalphabet
Related: 99 examples / 76 photos
Segment: Neutral, 18-35 Comparison Set: 36 similar articles, including: fashionable schoolgirl faces, graphic artography, and online fashiontography exhibits.