Power of 2 is a Public Inc. initiative that leverages the power of celebrity status to raise as much money for selected charities as possible.
The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame.
Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor.
Power of 2 website
Power of 2 on Facebook
Power of 2 on Twitter
Power of 2 on YouTube
Stats for Celebrity-endorsed Charity Campaigns
Trending: Older & Chilly
Research: 302 clicks in 196 w
Interest: 1 minutes
Concept: Power Of 2
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
Comparison Set: 29 similar articles, including: celebrity charity calendars, chic charitable jewelry, and charity-supporting kicks.
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