Power of 2 is a Public Inc. initiative that leverages the power of celebrity status to raise as much money for selected charities as possible.
The project pits two well-known famous stars against each other who each ask their fans to donate $2 or more to their chosen cause, who also must persuade two of their friends to do the same. Each famous activist selects a charity venture that the funds will go to support, such as colon cancer research or funding for a local children's hospital, and competes to raise funds within a set time frame.
Each celebrity also selects a humorous task that the loser will have to complete if they do not rein victorious over their competitor.
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Celebrity-endorsed Charity Campaigns
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The Power Of 2 Pits Stars Against Each Other For Good Causes
By: Sarah Moore - Published: Jul 25, 2012 • References: power-of-2.org