This Powdered Drink Mix Introduces Cannabis into a New Category

By: Laura McQuarrie - Jul 27, 2016
References: prohibitiongold & packagingdigest
Prohibition Gold is a Seattle-based marijuana company that's introducing Potshotz, a powdered drink mix with a cannabis content, to the legal recreational marijuana market.

Potshotz are packaged in single-serve one gram sticks, so that the dissolvable and flavorless powder can be added to enhance any drink. The product is currently the only one of its kind on the market that doesn't contain any sugar. Prohibition Gold found that most of the current market for cannabis products focuses on an ingredient list that's very sweet and high in sugar. This distinction plays a huge part in setting Potshotz apart from the rest.

In terms of packaging, Potshotz are easy-to-use and were specifically designed to look high-end. Greg Walters of Prohibition Gold says: "We have gone mainstream where most manufacturers are still playing with the stoner culture."