Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries. The surreal sculptures were placed right outside stores in a busy retail area an attempt to “literally stop young women in their tracks.”
Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.
I think the larger pieces would look amazing in a spa or salon--what a way to draw guests' attention!
Pouring Polish in the Street
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Rimmel Quick Dry Nail Polish Campaign
Published: Jan 31, 2009 • References: