Rimmel Quick Dry Nail Polish Campaign

By: Elsa Blaine - Published: Jan 31, 2009 • References:
Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries.  The surreal sculptures were placed right outside stores in a busy retail area an attempt to "literally stop young women in their tracks."

Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.

I think the larger pieces would look amazing in a spa or salon--what a way to draw guests' attention! Stats for Pouring Polish in the Street Trending: Older & Mild
Research: 10,912 clicks in 381 w
Interest: 4 minutes
Concept: Pouring Polish In The Street
Related: 35 examples / 27 photos
Segment: Females, 12-55
Comparison Set: 13 similar articles, including: rockstar branding, disappearing nail polish, and nail polish with magnetic particles.