Jeremy Gutsche
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Poseidon is a $500 million complex marketed as the world’s first underwater hotel. The Poseidon Mystery Island will be a 1.1 million square foot complex submerged 40 feet into a 5,000 acre coral lagoon near Fiji. The project has been underway for some time now, but the big news is that the Fiji location has now been secured.  When I was in high school, I was always writing letters to Jacques Cousteau and sketching underwater habitats,” Jones recalls. In 2000, he took the first step toward the real thing, offering a reward to whomever found the best location for his futureundersea playground. “I’ve got a lot of friends in the submersible business who are also scuba divers,” he says. “So I put the word out that if someone came up with the perfect spot, we’d pay them $10,000.” A business associate and avid diver suggested a reef off the Bahamian island of Eleuthera and collected his reward. But Jones eventually ran into trouble negotiating a price for the site with its American owners. After a year of fruitless back-and-forth, he decided to set his sights farther afield, on Fiji.
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