The Portuguese Shoes International Campaign 2012 is Chic

By: Josh Triantafilou - Published: • References: portugalshoes and fashionserved
In terms of high end footwear brands, it doesn't get much more chic than the Portuguese Shoes International Campaign 2012.

The campaign is comprised of an editorial featuring a slew of well-produced photographs and a highly stylized promotional video. Both the editorial and the video focus on debonair models adorned in luxurious semi-formal dresses and dinner jackets and, of course, products form Portuguese Shoes. These models are shown posing languidly about a grande old building, underscoring the theme of luxury and status.

The video uses a split screen technique edited to play in sync with the music that accompanies it. The music is based off of a Dubstep-like, halftime beat overlaid with atmospheric pads and female vocals.

London and Porto, Portugal-based fashion photographer Frederico Martins was responsible for shooting the series.