In terms of high end footwear brands, it doesn't get much more chic than the Portuguese Shoes International Campaign 2012.
The campaign is comprised of an editorial featuring a slew of well-produced photographs and a highly stylized promotional video. Both the editorial and the video focus on debonair models adorned in luxurious semi-formal dresses and dinner jackets and, of course, products form Portuguese Shoes. These models are shown posing languidly about a grande old building, underscoring the theme of luxury and status.
The video uses a split screen technique edited to play in sync with the music that accompanies it. The music is based off of a Dubstep-like, halftime beat overlaid with atmospheric pads and female vocals.
London and Porto, Portugal-based fashion photographer Frederico Martins was responsible for shooting the series.
Stats for Wind-Blown Shoe Editorials
Trending: Older & Buzzing
Research: 7,243 clicks in 203 w
Interest: 3 minutes
Concept: Portuguese Shoes
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
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