This Portugal Shopping Mall is Decorated with Hundreds of Umbrellas

By: Amanda Greer - Published: • References: roomie.jp & incrediblethings
As part of Portugal's Agitagueda art festival, a popular shopping mall was decorated with hundreds of colorful umbrellas. The umbrellas were suspended from the roof to achieve a floating effect. Their bold hues and translucent fabric caused the sunlight streaming through the skylight to take on a dreamlike shade of blue, green, pink, red or orange.

This umbrella installation is a wonderful display of whimsical art combined with childlike fantasies; it's almost as if Mary Poppins had created this exhibit as a child. Photographs of patrons show them walking among the umbrellas while looking up and gazing in disbelief at the floating rainbow just above them.

Oftentimes public art can be a nuisance, requiring pedestrians to walk around the installation or otherwise inconveniencing them but this Portugal shopping mall figured out that public art is a lot more lovable when it's taken to the sky. Stats for Umbrella-Roofed Shopping Malls Trending: Older & Average
Traction: 2,151 clicks in 67 w
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Concept: Portugal Shopping Mall
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Segment: Neutral, 12-55
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