Lay's 'Poppables' Introduce a New Way to Enjoy Potatoes as a Snack

By: Laura McQuarrie - Mar 18, 2017
References: poppables & trndmonitor
Lay's is a brand that's well-known for its diverse range of potato chip snacks, and it is now introducing something entirely new with 'Poppables.'

Poppables are described as "multi-dimensional, light-textured potato snacks," which are first being introduced to snackers with fun flavors like White Cheddar and Sea Salt.

To kick off the launch of this new product from Lay's, the brand hosted an event at Dylan's Candy Bar in New York City, which celebrated all things that pop, including dance moves and a station that served the new snack from a popcorn-popping machine. The brand also features 'Pop the Poppables' and 'Pop and Drop' games on its website, which help to emphasize some of the standout qualities of the new snack, such as their lightness and crispy textures, which differ from standard potato chips.