Polka Gelato is a dessert and coffee shop based in London that features an ultra contemporary design for its customers. Rather than the colorful and fun spaces usually associated with dessert houses, Polka Gelato takes on a minimalist aesthetic to accompany its tastefully made gelato.
Residents of London are definitely in for a treat with this new shop.
Implications - Modern-day consumers are attracted to designs that feature a contemporary look. Products that contain a clean-cut aesthetic appeal to shoppers who want to stay on the cutting edge of trends. Companies could focus on this style when coming out with new items in order to attract more attention to their brand.