The Polaroid x Altru Collaboration is Chill and Chic

By: Sophia Pelka - Published: Apr 15, 2012 • References: altruapparel &
The Polaroid x Altru collection is laid-back and retro, giving a subtle high five to the old-school process of photography. Polaroid is celebrating its 75th birthday, and has teamed up with the iconic tee shirt brand to memorialize the event.

The series features vintage-inspired looks. With a simple and bright color palette, the vibe is youthful and carefree. The majority of the looks are stamped with the Polaroid logo, including the nine gradient color block. Other looks include detailed graphics of the camera itself. Memorable illustrations include the tee reading 'Made in Polaroid,' and the pencil stenciled image of a woman taking a shot of a rainbow.

California-based company Altru has developed an international following for its use of iconic imagery and witty designs. Stats for Vintage Photography Tees Trending: Older & Warm
Research: 5,788 clicks in 214 w
Interest: 3 minutes
Concept: Polaroid X Altru
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: photo-sharing service graphs, polaroid picnic lookbooks, and 14 creative photojojo creations.