Polar Seltzer Covers the Two Extremes of the Romantic Holiday
As Valentine's Day approaches, brands begin to launch limited edition romance-focused packaging for their existing products but only a few are as thoughtful as Polar Seltzer. The Worcester-based company covers all its basis for February 14th and launches a contest for the chance to win one of its small-batch collections.
Fans are encouraged to share Polar Seltzer's red or black heart on social media with the hashtag #PolarSeltzer. While the red is reserved for those who absolutely adore the holiday, the black one is for those who hate it. The selected winners will receive a set of bottles with customizable labels. The passionfruit and peach Red Hearts Seltzer boasts a playful 'You quench my thirst' slogan, while for the blackberry counterpart, Polar Seltzer ruthlessly includes sayings like "I'd rather drink alone" and "Friendzone."
Fans are encouraged to share Polar Seltzer's red or black heart on social media with the hashtag #PolarSeltzer. While the red is reserved for those who absolutely adore the holiday, the black one is for those who hate it. The selected winners will receive a set of bottles with customizable labels. The passionfruit and peach Red Hearts Seltzer boasts a playful 'You quench my thirst' slogan, while for the blackberry counterpart, Polar Seltzer ruthlessly includes sayings like "I'd rather drink alone" and "Friendzone."
Trend Themes
1. Dualistic Packaging - Brands can create packaging that caters to both extremes of a situation, allowing consumers to feel seen and heard.
2. Interactive Promotions - Contests that encourage user-generated content on social media can increase brand engagement and create a sense of community among consumers.
3. Personalized Labels - Customizable labels allow brands to appeal to individual consumers and create a unique experience for each person.
Industry Implications
1. Beverage - Brands can create limited edition packaging and products to celebrate holidays and create a sense of exclusivity within the industry.
2. Social Media - Brands can utilize social media to connect with consumers and create a sense of community through user-generated content and interactive promotions.
3. Marketing - Personalized labels and packaging can be a disruptive innovation opportunity within the marketing industry, allowing for a more personalized and individual approach to advertising.
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