Poka is a Canadian company based in Toronto that manufactures all of its pieces locally. The company also creates other sweet accessories such as headbadges and bags. Poka Cycle's accessories are perfect for the green commuter who loves a little bling.
Implications - There are many commonly used items that consumers are accustomed to investing in regardless of their aesthetic. Such items typically bear functional qualities. Companies and businesses will benefit by providing consumers with an exciting or enhanced alternative to such items. Consumers will be immediately drawn to a product that embodies a fresh or embellished perspective.