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Toy Year-End Recaps

The Play-Doh 2013 Top Features Viral Videos and Big Business News

— December 29, 2013 — Life-Stages
The Internet is filled with top lists at the end of the year, but none are quite like the Play-Doh 2013 Top Ten. The toy clay was used to create ten of the biggest moments of the past year, including the Red Sox winning the World Series and the birth of the royal baby. If the most impressive thing you ever made with Play-Doh was a hot dog, prepare to feel envious.

In addition to sports and pop culture moments, the Play-Doh 2013 Top Ten also features business news (the Twitter IPO) and viral videos (what did the fox say?). Some of the Play-Doh scenes are delightfully simplistic and others are filled with detail. The royal baby recreation is especially detailed and almost looks as if it were painted as opposed to created with Play-Doh.
Trend Themes
1. Toy Clay Art - The trend of using toy clay for creating art recaps major events from the year and showcases its versatility and potential as an artistic medium.
2. Brand Partnerships - The collaboration of toy brands with major events and news highlights signifies new opportunities for cross-industry partnerships and promotions.
3. Interactive Social Media Content - Viral videos and social media phenomena that involve user interaction and engagement create new opportunities for toy brands to create unique content and campaigns.
Industry Implications
1. Toy Industry - This trend allows for more creative use of toy materials, expanded promotional opportunities and innovation in creative play.
2. Event Planning Industry - Collaboration with toy brands as well as interactive social media content opportunities can bring a new level of entertainment and engagement to events.
3. Marketing Industry - The trend of creating interactive social media content and collaborating with brands opens up new possibilities for marketing campaigns and promotional events.
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