The Playboy 'This Wouldn't Happen Online' Ads Goes Digital

By: Meghan Young - Published: Apr 15, 2013 • References: yr & ibelieveinadv
The Playboy 'This Wouldn't Happen Online' ad campaign is directing readers to their digital site. Of course, instead of appealing to their need for immediacy and convenience as well as their financial sensibilities, the posters address their carnal desires by pointing out the inadvertent censorship print publications suffer from at times. If a man (or woman) pays to see boobs, they should be able to view those boobs in an unobstructive manner.

Conceived and executed by the Young and Rubicam ad agency branch based in South Africa, the Playboy 'This Wouldn't Happen Online' ad campaign was art directed by Ismaeel Chetty with creative direction by Rui Alves. It compares and contrasts a centerfold bunny in print and on a smartphone. The latter wins out with ease. Stats for Unintentionally Censored Centerfolds Trending: Older & Average
Research: 6,107 clicks in 162 w
Interest: 2.2 minutes
Concept: Playboy 'This Wouldn't Happen Online'
Related: 43 examples / 33 photos
Segment: Males, 12-55+
Comparison Set: 16 similar articles, including: childhood imagination ads, fabric food ads, and layered speech bubble ads.