Steve Jobs is undoubtedly one of the most influential figures of this generation, and these ads for PlayArte Pictures in promotion of his latest biopic 'JOBS,' illustrates exactly why that is.
Coming from ad agency R.E.F. Comunicação in São Paulo, Brazil, the campaign consists of four print ads that depict different ways in which Jobs changed modern society. The images use his signature circle-shaped glasses to frame the shot, which include a Walkman transformed into an iPod and a rotary phone turned into an iPhone. The ads are paired with the copy "The man who saw things differently."
This campaign for PlayArte Pictures perfectly displays the premise behind the movie 'JOBS,' bringing to life the Apple CEO'S ideas and visions into a collection of engaging images.
Stats for Technology-Transforming Campaigns
Trending: Older & Warm
Research: 4,833 clicks in 135 w
Interest: 2.6 minutes
Concept: PlayArte Pictures
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: superhero donor campaigns, gripping kitchen tool ads, and avant-garde fashion ads.
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