Potential

Compete with Jeff Probst on your Wireless Phone

By: Rhonda Knott - Published: • References: www2.sprint
You may never be a "Survivor" candidate but Sprint and AirPlay Networkinc.
will give you a First Time Ever chance at competing with Jeff Probst during a live broadcast of the Emmy Awards using exclusive application technology.

Using your Sprint or Nextel Phones to access the game, text the word "Emmy"
to 7777 and download a Free application that will allow you to vote against Jeff in predicting the winners (only voting interaction will cost a small amount). Score Bonus points by answering trivia questions during the live broadcast of the show.

Article Quote:
"Our partnership with AirPlay is creating the ultimate opportunity for fan engagement and is a perfect complement to our Emmys sponsorship," said Tom Murphy, vice president of sponsorship marketing for Sprint. "Sprint is constantly developing ways for subscribers to experience and interact with the things they love by bringing them closer to the action." Stats for EMMY Award Contest Trending: Older & Warm
Traction: 5,675 clicks in 426 w
Interest: 4 minutes
Concept: EMMY Award Contest
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
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