Superstar

Weight Watchers UK 'Play Weight Watchers' Campaign is Catchy & Interactive

By: Katherine Vong - Published: • References: playweightwatchers & psfk
This fun and catchy "music video" commercial is part of the Weight Watchers UK 'Play Weight Watchers' campaign, an initiative that encourages women to get fit and fab for the new year.

Created by Saatchi & Saatchi, the Play Weight Watchers campaign includes this 3-minute commercial, which features Britain's Got Talent judge Alesha Dixon and her song, 'Do It Our Way.' In the ad, 180 real Weight Watchers members lip-synch along to song as they shop, dance and walk down the street feeling confident about their new bodies. Users can also visit the Play Weight Watchers website to watch the music video; when they do, they will see profiles of the women in the commercial pop up.

According to Director of Strategy at Saatchi & Saatchi Richard Huntington, the whole idea behind the campaign is to celebrate weight loss and make Weight Watchers feel more inviting to women across Britain. Stats for Singing Weight-Loss Ads Trending: Older & Chilly
Traction: 866 clicks in 151 w
Interest: > 3 minutes
Concept: Play Weight Watchers
Related: 74 examples / 57 photos
Segment: Females, 18-55+
Comparison Set: 27 similar articles, including: 18 dieter weight scales, fatty food tattoos, and weight loss journaling.