Potential

The Life-Sized Play-Doh Chevrolet Orlando is Not for Kids

By: Daniel Glover - Published: • References: gmeurope.info & media.gm
To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children's favourite modeling putty were used to make the toy car, which took eight days to sculpt. The Play-Doh Chevrolet Orlando, which weighs over 1.5 tonnes, is being parked on London streets to grab the attention of motorists and passers-by.

Les Turton from Chevrolet said:
"The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite." Ultimately, the Play-Doh Chevrolet Orlando is an awesome way to get the attention of kids and parents alike. Stats for Clay-Made Cars Trending: Older & Mild
Traction: 3,575 clicks in 190 w
Interest: 3.3 minutes
Concept: Play Doh Car
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: squishy ad campaigns, play-doh booties, and playdoh cologne.