This Plastic Yogurt Packaging Design Features the Brand's Cat Mascot

By: Rebecca Byers - May 5, 2015
References: wpivilnius.lt & packagingoftheworld
Inspired by the herbal ingredients that define this variety of yogurt, this plastic yogurt packaging design is a refreshing take on dairy branding that is sure to get noticed on store shelves. The brightly branded yogurt packaging plays up the product's nutritional ingredients, which serve to support the immune system.

The client, a Lithuanian dairy brand, enlisted design agency VRS WPI Vilnius to create a range of plastic yogurt packaging that communicated the brand's dedication to high quality ingredients and its focus on creating products that fully enrich the health of its customers.

The plastic yogurt packaging features blue and golden yellow-hued graphics that recall images of nature, while the designs also feature a black cat character that has previously been apart of the brand's image.