For their latest contest, Threadless is challenging artists and designers to come up with creative ways to transform a plain white tee with UV and glow-in-the-dark ink. There are several standout entries so far that make clever use of the specialty inks to reveal three different designs based on the light they are viewed in.
'A Damn Good Concert' by Tomas De Santis displays a hand making a thumbs up gesture in regular ink, a hand making the 'rock on' symbol in ultraviolet light and a hand holding a lighter under glow-in-the-dark ink. Similarly, a collaboration between Threadless users 'mechanicalrobotpower' and 'scottishjen' depicts three versions of a 'Monsterous Muder Mystery.'
The Plain White T's have paired up with Threadless for this competition, and will donate a quarter of the sales from the winning design, which will go towards the Not For Sale Campaign, in the fight against human trafficking and slavery.
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Research: 1,786 clicks in 157 w
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Concept: Plain White Tee
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Segment: Males, 12-35
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